#H and m ad scandal plus

In December 2020, the brand announced it was investing £72million into their Planet First programme, which is ‘aims to find planet positive technologies that will not only look at the circular economy and climate change, but also consider all aspects of earth’s natural support systems.’ H&M have made a good start on becoming sustainable. READ MORE: 9 Sustainable Brands That Are Just as Good as Zara Is H&M sustainable?

#H and m ad scandal plus

On the plus side, the brand has been named one of the most ethical companies in the world by Ethisphere® eight times – so in comparison to fast-fashion brands such as Boohoo and Pretty Little Thing, they’re doing well. They also disclose policies to protect suppliers and workers in its supply chain from the impacts of the virus, but it’s unclear whether these are thoroughly implemented. READ MORE: Are And Other Stories ethical and sustainable?Ī post shared by H&M terms of COVID-19, H&M were praised for paying their suppliers for all orders fulfilled and in progress. It’s also claimed that H&M’s supply chain isn’t certified by labour standards, which ensure worker health and safety, living wages, or other labour rights. H&M claim they’re working to improve wage management systems ‘to make sure everybody’s individual skills are taken into account when setting wages.’Īccording to Good On You however, the brand provide no evidence that it ensures a living wage across its supply chain. While many brands hide the details of their working conditions, H&M publish a clear and detailed list of suppliers in the final stage of production, as well as information about its supplier policies, audits, remediation processes and its policies on forced labour, gender equality and freedom of association. H&M topped the Fashion Transparency Index in 2020, scoring 71-80% at first place. Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase. I’m deeply offended and will not be working with anymore.' he tweeted Monday afternoon.Īs we saw with the controversial Dove ad from October 2017, racial insensitivity in marketing has its own viral nature and can have serious repercussions on a brand's reputation.Follow us on Instag ram and tag us in your best outfits to be featured!

'Woke up this morning shocked and embarrassed by this photo. Musician The Weeknd, who had collaborated with and modeled in ad campaigns for H&M in 2017, announced that he is cutting ties with the brand because of the incident. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.' It is obvious that our routines have not been followed properly. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. We are deeply sorry that the picture was taken, and we also regret the actual print. 'We understand that many people are upset about the image,' representatives told PR News in an email. Monday afternoon H&M’s media relations team gave a more detailed statement to PR News, saying that the incident resulted from internal procedures that had not been followed properly and that the item would no longer be for sale. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.' 'We sincerely apologize for offending people with this image of a printed hooded top,' H&M said in the statement. 'The image has been removed from all online channels and the product will not be for sale in the United States.

The company replaced the image with one of the sweatshirt alone, and initially kept the product for sale on its website. 8 that was picked up by many media outlets, including CNN Money and USA Today. H&M issued an official statement the morning of Jan. New York Times columnist Charles Blow also tweeted at H&M, simply saying, 'have you lost your damned minds?'